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Organizing for Action, the successor to Pres. Obama's presidential campaign run by former campaign manager Jim Messina (pictured), and Enroll America, a group led by two former Obama staffers that features several insurance company bigwigs on its board, are planning to unleash the same grass-roots mobilization and sophisticated micro-targeting tactics seen in the 2012 campaign.
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Corporate, Union Cash Back New Obamacare Push
Several former White House staffers have found a new way to promote Obamacare: They're spending millions of dollars in secret corporate and union cash, and they're harnessing grass-roots tactics to some of the biggest names in the healthcare industry.

Organizing for Action, the successor to President Barack Obama's presidential campaign, and Enroll America, a group led by two former Obama staffers that features several insurance company bigwigs on its board, are planning to unleash the same grass-roots mobilization and sophisticated micro-targeting tactics seen in the 2012 campaign.

Instead of getting people to vote, they're trying to get people to buy insurance.

If the coalition is successful, 30 million uninsured Americans will get health coverage and the now-unpopular law that Obama's team pushed through Congress and defended at the Supreme Court could go down in history alongside lauded national institutions such as Medicare and Social Security.

But if large numbers of younger and healthier Americans don't sign up for coverage this fall alongside the older and sicker ones, the whole thing won't work.

The challenge is real: The White House has not been able to penetrate the confusion and skepticism about the law in the nearly three years since its passage. Numerous polls have shown that people still don't know what's in the law, or how it could benefit them.

So it is both fitting and ironic that -- for perhaps the most significant battle in the war over Obamacare -- the president's allies are completely setting aside their qualms about the unlimited cash they once railed against. They plan to use it to unleash the 20 million-address strong email list of Organizing for Action, to hire up to 100 people at Enroll America and to flood television, radio and social media with ads this fall. They even hope to go door to door, walking people through the sign-up process.

"This is going to be run like a political campaign," said Families USA Executive Director Ron Pollack, who helped conceive and fund Enroll America in 2010 and is chairman of the board.

It's clear Enroll America is a priority for Team Obama. The group received a blessing from Organizing for Action at a private gathering of Democratic donors during Inauguration weekend. Its new president, Anne Filipic, just resigned as the deputy director of the White House Office of Public Engagement, where she had worked under Organizing for Action's director Jon Carson. Its new managing director, Chris Wyant, led the ground game in Ohio for Obama's reelection campaign.

The private effort is relying on many of the tools, donors and operatives that were pivotal to Obama's reelection, but also streams of cash -- including secret and corporate money -- that Obama once eschewed.

"There is a long list of organizations that want to see this effort be successful, including a whole set of organizations on the progressive side, and also so many entities on the private sector side and local and community-based organizations," said Filipic.

That long list includes many of the corporate groups who would benefit from millions of people signing up for insurance. Enroll America's board includes senior officials from Blue Shield of California, Kaiser Permanente and Teva Pharmaceuticals.

Enroll America's advisory council is a cross-section of the most influential health-related organizations, companies and unions in the country, including: AARP, Aetna, CVS Caremark, the NAACP and the Service Employees International Union.


Editor's Note: Oh, stop it...It couldn't be that Obamacare is designed to enrich those who supported its passage, could it??...That's one helluva way to manufacture a legacy...

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