Front Page
NMJ Search
Editorials
Commentary
Archive
NMJ Radio
Constitutional Literacy
Islamofascism
Progressivism
Books
NMJ Shop
Links, Etc...
Facebook
Twitter
Site Information
About Us
Contact Us
  US Senate
  US House
  Anti-Google






Social Bookmarking
Print this page.
Where Big Conservatives Bucks Could Matter
Glenn Harlan Reynolds
February 5, 2013
Mitt Romney and the GOP lost, but it wasn't for lack of money. They spent a lot; they just didn't get enough bang for the buck.

Billionaire Sheldon Adelson alone donated $150 million. But Romney lost anyway, especially among unmarried women.

Which is why I think that rich people wanting to support the Republican Party might want to direct their money somewhere besides TV ads that copy, poorly, what Lee Atwater did decades ago.

My suggestion: Buy some women's magazines. No, really. Or at least some women's Web sites.

One of the groups with whom Romney did worst was female "low-information voters." Those are women who don't really follow politics, and vote based on a vague sense of who's mean and who's nice, who's cool and who's uncool.

Since, by definition, they don't pay much attention to political news, they get this sense from what they do read. And for many, that's traditional women's magazines -- Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. -- and the newer women's sites like YourTango, The Frisky, Yahoo! Shine, and the like.

The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democrat Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft -- or sometimes not-so-soft -- hits on Republicans.

When a flier about getting away with rape was found in a college men's bathroom, the women's site YourTango ("Your Best Love Life") led with the fact that the college was Paul Ryan's alma materin a transparent effort to advance the Democrats' War on Women claim that Republicans are somehow pro-rape. A companion article was "12 Hot Older Men Who Endorse President Obama."

Similar p.r. abounded across the board: Sandra Fluke is a hero; Sarah Palin is a zero. Republicans are all old white men (women or minority Republicans get mocked or ignored).

This kind of thing adds up, especially among low-information voters. They may not know or care much about the specifics, but this theme, repeated over and over again, sends a message: Democrats are cool, and Republicans are uncool -- and if you vote for them, you're uncool, too.

There's nothing new about this, of course. In her 2004 book, "Spin Sisters: How the Women of The Media Sell Unhappiness -- and Liberalism -- to the Women of America," Myrna Blyth (a former Ladies Home Journal editor) explained in considerable detail the variety of "Mean Girls" feminism that the women's media aim at their readers with every issue.

The message: There's one way that women should think; people who don't think that way are bad and stupid -- and if you think the wrong way, women won't like you.

For $150 million, you could buy or start a lot of women's Web sites. And I'd hardly change a thing in the formula. The nine articles on sex, shopping and exercise could stay the same. The 10th would just be the reverse of what's there now.

For the pro-Republican stuff, well, just visit the "Real Mitt Romney" page at snopes.com, or look up the time Mitt Romney rescued a 14-year-old kidnap victim, to see the kind of feel-good stories that could have been running. For the others, well, it would run articles on whether Bill Clinton should get a pass on his affairs, whether it's right that the Obama White House pays women less than men, and reports on how the tax system punishes women.

This stuff writes itself, probably more easily than the Spin Sisters' pabulum. And opening up a major beachhead in this section of the media is probably a lot cheaper than challenging major newspapers and TV networks head on.

The only losers will be the political consultants who ate up so much of the GOP's cash this time around.

Are rich Republican donors smart enough to do something like this? Well, we'll find out.

This article was originally published in The New York Post. Refer to original article for related links and important documentation.

Glenn Harlan Reynolds is a law professor at the University of Tennessee.








The BasicsProject.org informational and educational pamphlet series is now available for Kindle and iPad. Click here to find out more...

The New Media Journal and BasicsProject.org are not funded by outside sources. We exist exclusively on tax deductible donations from our readers and contributors.
Please make a sustaining donation today.







Opinions expressed by contributing writers are expressly their own and may or may not represent the opinions of NewMediaJournal.us, its editorial staff, board or organization.  Reprint inquiries should be directed to the author of the article. Contact the editor for a link request to NewMediaJournal.us.  NewMediaJournal.us is not affiliated with any mainstream media organizations.  NewMediaJournal.us is not supported by any political organization.  Responsibility for the accuracy of cited content is expressly that of the contributing author. All original content offered by NewMediaJournal.us is copyrighted. NewMediaJournal.us supports BasicsProject.org and its goal: the liberation of the American voter from partisan politics and special interests in government through the primary-source, fact-based education of the American people.

FAIR USE NOTICE: This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance a more in-depth understanding of critical issues facing the world. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 USC Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to:http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.


The Media Journal.us © 1998-2014    Content Copyright © Individual authors
Powered by ExpressionEngine 1.70 and M3Server